Airtel Africa to offer premier customers access to VIP airport lounges

Airtel has signed up with Priority Pass, the world’s largest independent airport lounge access program to provide its premium customers in Africa with access to VIP lounges in over 700 airports globally.

Members of Airtel’s Premier program will receive a complimentary Priority Pass at a standard annual rate of US$ 99, offering them quietude, comfort and other services that improve their travel experience.

Frequent travellers are beginning to appreciate what VIP lounges can offer them. Away from the noise and crowds of the busy airport terminal, passengers can enjoy peace and relaxation with free snacks and drinks besides facilities like TV and Wi-Fi.

The service will be provided to Airtel’s customers in 17 countries across the region.

They will only be required to show their Priority Pass membership card to enter participating lounges at over 400 cities in more than 120 countries worldwide.

The African mobile market is growing quicker than any other continent and now has a penetration rate of 75pc. But alongside this growth the industry is facing significant challenges around the high level of customer churn, which increased from 8pc in 2007 to 38pc in 2011.

Priority Pass General Manager EMEA, Errol McGlothan said: “We are delighted to have been selected by Airtel to provide Priority Pass as an exclusive benefit to its Premier subscribers. This is an exciting and innovative enhancement to the Premier program and will give Airtel a point of differentiation while also rewarding its most loyal customers. We look forward to Premier customers enjoying the benefits of Priority Pass, our airport VIP lounge membership which is already highly valued by discerning travellers across the globe.”

Andre Beyers, Chief Marketing Officer at Airtel Africa added: “In a highly competitive market, continuing to acknowledge the loyalty of our Premier customers is very important for us. The addition of airport lounge membership to the exceptional benefits and services that we already deliver as part of this membership is further evidence of this.”