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Bajaj Auto limited launches Boxer X125

By Brenda Keshi

Indian auto maker, Bajaj Auto Ltd launched the new Boxer X125 motorcycle designed to take on rough terrain as it seeks to further penetrate the commuter bikes (BodaBoda) market.

Boxer X125’s durability and excellence which is highly suited to the Kenyan terrain, will offer prime choice and opportunity to users by aiding in easy transportation of goods and people in both rural and urban centres.

The machine which provides bigger wheels, a good suspension, aesthetic appearance, a high performing engine capacity and fuel efficiency is targeted at both town riders and off road users because of its rugged orientation to both smooth and rugged terrains.

The launch of Boxer X125 is a strong demonstration of Bajaj’s commitment to the Kenyan market. The company is looking into further expanding the business within the region with a plan to locally produce some parts later in the year.

In the region, Bajaj Auto LTD has been a pioneer in the two-wheeler category with assembly plants in major cities in East Africa.

Bajaj Auto LTD is keen on entrepreneurship and economic enablement as it purposes to ensure small and medium scale companies and industries  thrive with the launch of market ideal products.

The new Boxer X125 is equipped with a 125cc engine delivering power of 10PS & torque of 10.5NM @ 5000RPM; a 4 speed gear box; Bajaj patented technological features like Spring-N-Spring suspension and exhaust tec. It has All terrain features like Raised mudguard and Mud grip tyres  which makes it the prime choice for customers facing rough terrains.

The product comes with an economically friendly introductory price of Kshs 103,990 with an outstanding value for money proposition for all customers

The Boxer is imported from Bajaj Auto ltd, India in the form of completely knock down (CKD) kits and assembled at its plant at Mombasa road, Nairobi. The Boxer X125 model will be available in 3 colors i.e red, blue and black.

Boxer has sold almost 0.5 Million Motor Cycles in Kenya till date & has largest network base to serve Kenyan customers.

About Bajaj Auto Ltd:-

Bajaj Auto Ltd is among the world’s largest motorcycle manufacturer. It also ranks as the world’s largest producer of 3 wheelers. Bajaj Auto is successfully pursuing its international offensive by having presence in Latin America, Africa, and Middle east and of course, Asia.

Bajaj’s shares are listed on Bombay and National Stock Exchanges of India and its GDRs are listed on the London Stock Exchange.

Mr. Rajiv Bajaj is the Managing director of Bajaj Auto Ltd.

Bajaj in Kenya :

Bajaj in Kenya operates through its sole distributor “AUTO INDUSTRIES LTD”, The motorcycles are imported in CKD condition and are assembled at an state of art assembly line at Mombasa Road, Nairobi. These vehicles are fully checked & tested before being delivered to the dealers / customers, ensuring highest quality standards.

In order to develop the market & ensure high levels of customer satisfaction, Auto Industries Ltd has emphasized from day one on after sales service support. “Auto Industries Ltd” has thus created a robust “3S” dealer network focusing on Sales, Service and Spares. Auto Industries provides organized Technical Training sessions to (1) Boda riders on basic & preventive maintenance tips as well as safe driving habits  (2) To Local Mechanics, upgrading their skills to support the product during its life cycle.

Today Auto Industries has over 150 Bajaj authorized showrooms spread across Kenya & plan to increase it to 180+ by the end of the year. Apart from this Auto Industries has over 170+ service outlets and 5000 local mechanic trained by them which help provide after sales support to Bajaj customers at Kenya. Auto Industries with its Kenyan representation team has recently bagged the number one position at Bajaj’s World Skill contest held at India

Mr. Vishal Lakhani, is the Managing Director of “Auto Industries Ltd”.

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