Capwell launches VALYOU Wholesome Essential food packs, to cushion customers against the tough times

Thika based food and beverage processing company – Capwell Industries Limited, has unveiled VALYOU packs, three new value pack options containing Wholesome essential foods such as rice, maize meal flour, wheat flour and vegetable cooking fat amongst others.

The three new VALYOU packs will be sold at a special price to cushion Kenyans from the tough economic times, with the lowest priced – Ksh 490 Standard pack, consisting of one pack of Wholesome essentials such as (2kg Soko maize meal, 2kg Soko home baking flour, 2kg Ranee Every day long grain rice and 250 g cooking fat). While, the medium priced Ksh 720 Medium Pack, includes one pack of wholesome essentials such as; ( 2kg Soko Maize Meal, 2 kg Soko Home Baking Flour, 2kg Ranee Every day Long Grain Rice, 1 kg Pearl Green Grams, 500g Soko Pure Wimbi porridge flour, 500g salt, and 500g Cooking Fat).

And the higher priced Ksh 990 Large Pack, includes one pack of wholesome essentials such as; (2kg Soko Maize Meal, 2 kg Soko Home Baking Flour, 2kg Ranee Every day Long Grain Rice, 1 kg Pearl Green Grams, 500g Soko Pure Wimbi porridge flour, 500g salt, 200g Bar Soap, 1 Kg Sugar, 250g Premium Tea and 500g Cooking Fat).

According to Rajan Shah, Capwell’s Chief Executive Officer, VALYOU pack is positioned as a goodwill offering to customers during these tough economic times, urging Non-Government Organizations (NGOs) and corporate organizations to buy the packs in bulk and distribute to the vulnerable communities who can’t afford food during this COVID – 19 pandemic period arguing that such initiative will go a long way in making a huge difference in many people’s lives.

“These affordable VALYOU packs will enable every average sized Kenyan family to be fed for a period of a week while allowing them to save a little, particularly during these tough economic times, occasioned by the Corona virus pandemic,” explained Capwell Industries Chief Executive Officer – Rajan Shah.

Adding, “Corporate should also take advantage of this amazing offer and spread some goodwill to their employees many who are suffering from the current economic hardships.”

Meanwhile, talking about the impact of the ongoing economic slowdown, Shah said that factors such as liquidity crunch in both the general and modern trade has adversely impacted the fast-moving consumer goods (FMCG) industry. “We are seeing consumers opting for smaller packs and cutting down on frequency of purchases. Growth in the first quarter has also been impacted significantly due to business uncertainty around corona virus, but we expect to rebound in the coming quarter,” he added.