Galina Kenya, a leading distributor of wines and spirits, has introduced Ramborn Cider to the Kenyan market as it seeks to tap into the burgeoning market for premium ciders driven by demand from sophisticated consumers.
Ramborn Cider, produced by Luxemburg-based Ramborn Company, targets consumers looking for natural and quality ciders, a promising market notes Galina Kenya.
“Kenya’s cider market is growing in popularity driven by consumers who are increasingly preferring high-quality brands. Ramborn is a perfect match for this promising and niche market,” says Galina Kenya C.E.O, Judy Ngene.
Galina Kenya added that the distributor has been appointed as the exclusive importer and distributor of Ramborn Cider.
The newly introduced cider is available at the Galina Kenya outlets with plans to increase availability through other retailers and online suppliers added Ms. Ngene.
Galina Kenya already has partnerships with Naivas Supermarkets to sell brands at liquor stores located at the retailer’s Capital Centre and Ciata Mall branches. The distributor has a similar partnership with Chandarana Supermarkets.