Multichoice Kenya has welcomed the move by Communication Authority of Kenya (CAK) to launch a Digital Migration Consumer Campaign observing that the increased awareness created by the regulator himself will help consumers make decisions faster and therefore enable the country to meet its own deadline of 30th March 2015.
GOtv Kenya General Manager Felix Kyengo said in order to support the government in its effort and help consumer afford to migrate from analogue to digital signal, Multichoice Kenya susbidised its GOtv set top box by cutting the price from KES3,399 to KES1,799 (incl. 2 month GOtv Plus subscription). The company has also rolled-out a series of own road shows and other consumer sensitization initiatives such as advertising to supplement the government efforts.
“The key to successful digital migration and helping the country meet the global deadline of June 2015 lies in rallying the citizenry behind the process by empowering them with the relevant information,” said Mr. Kyengo.
GOtv, which prides itself on being the most innovative pay television service available in Kenya, provides subscribers with digital quality picture and sound plus access to an exciting selection of the best in local and international channels. These include; NTV, KBC, KTN, Citizen TV, M-Net Movies Zone, Select Sport 1 and 2, Africa Magic World, Maisha Magic Swahili, One Gospel, E! Entertainment, Channel O and, eTV Africa, to name a few.
Since its launch in 2011, GOtv has been playing a pivotal role in assisting the Kenyan government to achieve a smooth transition from analogue to digital television broadcasting.
“GOtv is uniquely placed as the home of African television. We have made great progress in delivering channels made in Kenya for Kenyans – like Maisha Magic Swahili – and have committed ourselves to offering channels made in Africa for Africa,” says GOtv Kenya General Manager, Felix Kyengo.
Kyengo also assures Kenyans of an extensive GOtv decoder distribution network in all leading supermarkets and MutiChoice agents countrywide.
“The first switch off will happened in Nairobi on 31 December we therefore urge consumers to purchase their GOtv decoders well ahead of the deadline to avoid the last minute rush.” he says.
Kyengo concludes by adding that GOtv channels have been carefully selected to cater for a variety of different tastes and family viewing needs at a very affordable price.