OLX, one of the world’s leading online classified platforms, today announced its foray into the Tanzanian market with Facebook’s Internet.org app.
Mr. Thomas Platenga, OLX’s Head of Sub Saharan Africa, expressed his joy at the company finally being able to embark on this venture.
“OLX has seen tremendous success in the countries in which we are present. In Kenya, we have achieved 98% brand awareness, meaning almost everybody knows OLX and can tell you what it is about. This is the kind of response we hope and know we will get from Tanzania,” he said.
According to statistics only an estimated 4.4pc of the Tanzanian population has access to the Internet, with Facebook being one of the most accessed services. This signifies a large opportunity to connect more people.
“Facebook’s Internet.org app is as revolutionary as OLX and this partnership is one of utmost importance to us. The internet has so much to offer and we believe that with the right tools and information we can revolutionize E-commerce in Africa,” he continued.
OLX is available in more than 100 countries worldwide and 50 languages. This translates to millions of people across the globe using OLX to buy and sell goods, find a job or rent a house every day. With over 200 million monthly unique users generating traffic of over 11 billion monthly page views or around 360 million page views per day, OLX can only hope to keep growing as it expands its services in Africa.
Mr. Platenga concluded by saying the venture into Tanzania was as much strategic as it was necessary. “Our site in Tanzania is live, and now with this partnership and the availability of OLX as one of the free services in the Internet.org app, the people of Tanzania can get selling.”
The group (OLX) has 600 employees across offices in Buenos Aires, Cape Town, Delhi, Sao Paulo, Rio de Janeiro, Lisbon, New York and Kenya.
Facebook’s Internet.org app makes the internet more accessible through a set of free basic services – enabling people to browse useful content and websites without incurring data charges.
Tigo customers in Tanzania can access the Internet.org app through the Google Play Store, by visiting www.internet.org on a mobile browser, via the Tigo portal, and through a bookmark on Opera Mini. The service works on smart phones and feature phones