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Orange Mass Market share grows in latest sector statistics

Orange Customer Care shop: The main driver for the mass uptake has been the Tujuane Tariff. (PIX: Courtesy).

Orange Telecom Kenya has recorded growth in key performance areas of subscriber base, cross network voice and SMS traffic.

The Communication Authority of Kenya (CAK) sector statistics report for the period July to September 2014 indicates that Orange has grown its market share to 9.2pc, up from 8.3pc recorded in the previous quarter.

The company’s Chief Executive Officer Vincent Lobry said the statistics confirm that the company’s strategy over the past year that focused on providing value for money call tariffs and increased access to Orange broadband Internet is working.

“The Tujuane Tariff stands out as a key contributor to our latest position in the market. This translates to having the highest net additions during the quarter to 337,000 as compared to the fourth quarter 2013/2014 statistics,” says Mr. Lobry.

Orange’s voice traffic share increased marginally to 4.4pc during the quarter under review from 4.0pc, translating to a voice traffic expansion from 294 million minutes to 356 million minutes.

The off-net share increased to 11.3pc with on-net traffic growing to 3.4pc. This contributed to an increased Average Usage per User (AUPU) of 42 minutes per month from 38 minutes.

Growth was also recorded on SMS traffic with the Orange SMS AUPU growing from 3.1 SMS to 5.2 SMS.

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