Vivo Energy Kenya, the company that distributes and markets Shell branded fuels and lubricants, has partnered with two fast food outlets, Innscor Kenya Limited and Subway and today opened the two outlets at Shell St Austin’s Lavington and Shell Limuru road respectively. The partnerships will see Vivo Energy Kenya rebranding some of the select shops to Innscor and Subway outlets.
The partnership is a move by Vivo Energy Kenya to source for revenue from non-fuel avenues and have taken the direction of optimising real estate. Speaking during the opening ceremonies, Vivo Energy Kenya Managing Director, Polycarp Igathe, said that the company is on a growth agenda and venturing into the real estate through strategic partnerships at the service stations was a move in the right direction.
“We are pleased to welcome our two new additional partners on to our Shell service stations. As a company we value this partnership which will not only benefit our company but our partners also get an opportunity to reach more customers and create more jobs with every new outlet that they open. It’s a win-win situation for us,” said Mr. Igathe.
Revenue increase is not the only agenda for Vivo Energy Kenya. Customer convenience is key for the company. The company is investing in partnerships with the aim of improving its customer offering, with the ultimate goal being to offer a one stop shop for any motorist who drives into a Shell service station.
“The customer is king in any business and we at Vivo Energy Kenya are not averse to this fact. We listen to our customers and we are in the process of implementing their feedback. We are increasing ATMs, convenient stores are opening and will continue opening at our Shell service stations. For us a drive into a Shell Service Station should be an experience from fuelling to shopping to being able to get something to eat, said Mr. Igathe.