DEL MONTE JUICE RECOGNIZED AS MOST PREFERED JUICE BRAND DURING KENYA BEVERAGES EXCELLENCE FETE

Del Monte Kenya Limited, Kenya’s largest producer and exporter of pineapple products and fruit beverages, has emerged as the 1st runners-up in the Most Preferred fruit juice brand category, as chosen by Kenyan consumers, during the 2021 Kenya Beverage Excellence Awards (KBEA).s

The food processor which produces Del Monte juices with exotic variants such as litchi, red grape, cranberry/apple, and pomegranate/raspberry, was chosen by Kenyan consumers in the awards which are designed to recognize, celebrate, award excellence and innovation across every category of the Kenyan beverage industry.

KBEA was launched in 2019 to celebrate key players in the beverage sector (water, coffee, tea, juices, sodas, wines, dairy products, and many others) with an aim to celebrate local and international brands within the Kenyan market.

The 2nd Kenya Beverage Excellence Awards 2021 was organized by Asenti events and held in partnership with research firm – opinion track, and Kenya Bureau of Standard (KEBS) among others.

It brought together more than 200 players in the beverage industry, policymakers, the government, and the media to celebrate and recognize different categories of the beverage sector in Kenya.

The awards focus on established brands or businesses in the beverage industries with proof of concept and meet the standards required for the market equally.

Nescafé was named the best coffee, while Tomoca coffee was recognized as the best emerging in the coffee category.

Keringet was feted as the best mineral water, Suntop juice was the most preferred kid’s juice with Minute maid juice recognized as the most preferred fruit juice. Pep juice was named the most preferred dilute to taste the juice, while Kinangop Dairy bagged the most preferred fresh milk award.

Mount Kenya long life was feted as the most preferred long-life milk while Royal lala milk was listed as the most preferred mala.

Kericho gold tea won the most preferred tea brand while Bio yoghurt was ranked the most preferred yoghurt in Kenya.