Kenya Breweries Limited (KBL) finally launches a new can for Balozi Lager. Balozi Lager is a brand by Kenya Breweries Limited (KBL), a subsidiary of East African Breweries Limited (EABL). It was launched in Kenya in 2012 has been only available in the bottle format. It is famously known as the beer ya mwananchi that not only offers value to its consumers but delivers on consistent quality, with no added sugar.
The new Balozi Lager can which comes in 500ML features a colorful look adapted from its original bottle. With the launch of new can design, the beer is still the same and will now be available at a recommended retail price (RRP) at Sh170 across all off-trade channels and on e-Commerce platforms
According to KBL, this innovation will also serve as a welcome refresh going into the festive season that will provide some excitement for long-time consumers of Balozi Lager as well as provide a unique opportunity for a new generation of beer drinkers. This is due to the fact that it comes to answer a consistent ask from its consumers demanding for a can, and they landed it using a catchy campaign slogan ‘YES WE CAN’ which Balozi Lager have taken live on their conversations across Facebook, Twitter and Instagram, informing their consumers that Balozi Lager has listened to their customers’ requests, and they have delivered.
Commenting on the new can, Catherine W. Ndungu, Marketing Manager of Emerging Beers at KBL, said, “This launch is a clear indication that we indeed do listen to our consumers, and that we put great consideration into what they need. The brand new can is not only beautiful but also offers consumers unprecedented convenience, especially these trying times where in-home consumption is on the rise. The can also offers the consumers choice across formats: they can choose between the bottle and the can.”