Africa pay-tv provider Multichoice Africa has signed a partnership deal with TRACE Sport to broadcast sports entertainment channel to all DStv subscribers, excluding DStv Access bouquet subscribers.
TRACE Sport Stars, which will be available on DStv channel 188 was only available to Premium bouquet subscribers.
The decision to make TRACE Sport Stars available to most of the DStv subscribers is the increasing demand of the brand in Africa.
Laurent Dumeau, CEO TRACE Sport Stars said they were excited to “extending our deal with MultiChoice to bring TRACE Sport Stars unique sport and entertainment programing to a much wider audience base in Africa. With an ever-increasing demand for the TRACE brand in Africa it is important we reach those fans that have not previously been able to access the channel. We are confident the channel will bring those subscribers a great mix of content where sport meets glamour and scandal and where athletes reveal their real lives and personalities.”
TRACE Sport Stars is the first entertainment channel dedicated to the lives of sport celebrities. It takes a unique behind the scenes access on sporting icons.
Together with the new brand, TRACE Sport Stars is also introducing new programmes made by international award winning producers that will offer great and engaging viewer experience related to Sports celebrities.
Stephen Isaboke, MIH East Africa Regional Director, said “TRACE Sport Stars is a treat for sports lovers as it gives unprecedented behind-the-scenes access to the lives of stars in the world of sports. Our DStv Compact, Compact Plus and Family subscribers will no doubt enjoy the range of unique programmes. TRACE Sport Stars is broadcasted in 104 countries and is available for 39 million homes.”