Capwell industries leading brands Soko and Pearl have bagged Superbrand status after a vigorous evaluation and selection process that underwent an independent research conducted by a panel of the East African Superbrands Council and members of the public. The two brands emerged as consumers’ favorite with greater emotional attachment.
While receiving the award Chetan Shah, Marketing Director Capwell Industries Limited, said firm’s flagship brands, Pearl & Soko had gained popularity among consumers due to the brand promise of consistently offering high quality to the consumers.
“Consumers have come to appreciate and identify with our quality products and competitive pricing and this new status for the two brands only enhances our competitiveness in the market as we strive to meet consumers’ dynamic needs”, Shah added.
Superbrands East Africa project Director Jawad Jaffer said the award is only offered to the most outstanding brands in their field adding that attaining the status strengthens the brand’s position adds prestige and reassures consumers and suppliers that indeed they are buying the best brand in the market.